Win the work buyers pay more for.
Help to win more of the planned commercial contracts that pest control buyers value, in the years before a sale.
For owners three to four years from a sale, so new contracts have time to renew and show in the accounts.
Led by Martin Dugan, Head of Deal Origination.
Start with Buyer-ready presence if the online basics need attention. The growth marketing service is set out below.
What you get
- An agreed view of which contracts would do most for the business, not only for turnover.
- Research into the commercial sites in your patch that need planned pest control.
- Direct, careful approaches to the person who signs off pest control.
- Growth paced to your technicians and your rounds.
How it works
A free first conversation
With Simon or Emily, about where the business is today.
Know where you stand
A valuation shows which parts buyers already value.
Choose the work to grow
The contracts that would do most for the business.
Make the approaches
Research, careful targeting and patient, direct approaches.
What we look at
Why the kind of work matters
Buyers pay less for callouts than for contracts that renew without being chased. A book of planned commercial visits is worth more to a buyer than the same turnover from reactive residential work, because the income is still there next year whether the phone rings or not.
That is why the programme's growth stage aims at the work buyers value most: more planned commercial contracts inside your patch.
The mix buyers look for
Audit-driven work is the most dependable kind, because food businesses must by law have adequate procedures in place to control pests.
Spread matters as much as volume. New work that adds to one client's share can make the business riskier in a buyer's eyes, so growth is planned with the whole client list in view.
Choosing which work to grow
It starts with the book you have: the commercial versus residential split, client concentration, and where the rounds are thin. That shows which contracts would do most for the business, not only for turnover.
Timing matters. Growth work belongs three to four years out. That leaves time for new contracts to renew at least once and sit in the accounts a buyer will read.
Finding the right sites
Martin researches the commercial premises inside your area that need planned pest control, with food production, hospitality and retail sites near the top of the list.
He contacts the person who signs off pest control, directly and without pressure, so the conversation starts before a tender or a renewal date forces it. Martin's work is finding owners who are weighing up a sale before they list, and growth marketing applies the same groundwork to winning the work pest control buyers pay more for.
Density, not distance
Where the new work sits matters too. A contract that fills in an existing round improves route density. One that sends a technician an hour out of the patch does less for the business than the invoice suggests.
New contracts are only worth winning if the team can service them. Growth is paced to technician headcount and route density, so new work fills the rounds rather than stretching them.
Growth a buyer can see in the accounts
More work only helps a sale if it adds profit. Nick works with you on lifting profit at the same time, looking at pricing, job mix and costs, so that growth adds profit rather than only adding work.
The two together give a buyer what they are looking for: income that repeats, from a spread of customers, at a margin that holds up.
What you'll need to have ready
- A list of your current service contracts, with their renewal dates.
- Your recent accounts, with contract income and callout income shown apart if you can.
- Your view of what the business does well today.
What happens after
Nick then works with you on lifting profit so the growth shows in the accounts, and later on a business that runs without you. See every stage of the programme.
Questions owners ask
When should growth work start?
Three to four years before a sale, so new contracts have time to renew at least once and show in the accounts a buyer will read.
Who leads it?
Martin Dugan, Head of Deal Origination.
Does it commit me to selling?
Buying a preparation service does not commit you to selling, or to selling through Reads.
Start with where the business stands.
A valuation gives you a figure for the business today, the baseline any growth work is measured against.